SEARCH VS FIND

An experiment I designed to test two methods of finding names in a list

PRODUCT BRANDING

How I learned to create effective product and brand names using psychology.

FEEDBACK DECISION TREE

What progress indicators should we use and when should we use them?

PROTO-PERSONAS

Who are our users? What makes them tick?

SAFETY FIRST UI

When the public's safety is the first priority, what does the best UI look like?

IMAGE OPTIMIZATION

How do you save an image to get maximum quality with the smallest file size? (The real answer isn't what you think.)